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LOVE, LOVE, LOVE this article. Did I mention I loved it? Whenever we meet with a new client interested in sticking their toe into the social media pool, we run into the same questions and concerns. Can you use Facebook as strictly an information outlet without interaction? Of course. Will it be as effective and beneficial to your company? Absolutely not. Embracing social media and “being social” online is tough for many, but if you want to be seen and heard it is necessary. Have a look at these 5 pitfalls posted on Mashable.com and let us help you avoid or overcome them.

http://mashable.com/2011/04/02/5-facebook-marketing-mistakes-small-businesses-make/

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So, when talking about social media for business, we talk a lot about Facebook, Twitter & LinkedIn, but what about YouTube? There are lot of great ways to promote your business with video … from giving prospective customers a tour of your business, to creating a library of content that explores your products or services. This content can be shared on your blogs, Facebook pages, Twitter accounts, even your LinkedIn profiles. The attached article from Smedio gives some great ideas about how to use YouTube for your business.

http://smedio.com/2011/02/02/7-ways-to-use-youtube-in-your-business/

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I just found this great study that the Harvard Business Review did on Social Media and business. They surveyed 2100 subscribers to their magazine or email newsletter in July of 2010. The analysis of the results are really interesting and they have created some very useful graphs that pinpoint the mindset of business owners and their feelings / attitudes towards Social Media. Check it out … see if your attitude about social media fits with their results ..

http://bit.ly/dTOKMU

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What motivates someone to “like” a company on Facebook? For Business to Customer marketing, the number one reason (not surprisingly) is deals & promotions. But looking at this survey there were some other findings worth noting: 39% of respondents “like” a company to show support for the company and 34% “like” a company to stay informed about the company. Those are strong numbers for what boils down to BRAND LOYALTY. Take a look at this great article from Danny Brown that talks about this survey and how to leverage the findings.

http://bit.ly/hoyJSy

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I just read this great article that looks at a social media campaign and its effectiveness. The points I think were most valueable from this article were to be sure to define the objective of the campaign up-front, make it fun and personal to your market, have established social media channels before you launch into a social media based campaign.

Have you seen any good campaigns? What makes you check out someone’s site?

http://www.webseoanalytics.com/blog/social-media-case-study/

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Small Business owners do it all … for those of you who take that philosophy all the way through design and marketing, it can be a challenge to create marketing pieces that can compete in today’s visual heavy marketplace.  There are many ways to take the design of your direct mail or marketing pieces to the next level and typography is one of those ways … There are great resources that you can access now that will give you a step by step guide to help you get there … as long as you go in with an open mind and some patience, you can create something new and different … Check out some great Photoshop Text Effects! It is amazing what can be created with some know-how and a good dose of creativity! Enjoy!

http://vandelaydesign.com/blog/design/photoshop-text-effects/

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Here’s a link to a “How To” guide for getting your business on Google Places.

http://myventurepad.com/colderice/59189/how-list-your-business-google-places-5-easy-steps

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Part of why you are dedicating so much time to writing good content for your blogs and updating it often is to make your site and by extension your business more findable on the web. Blog posts are a great way to inch your way up the search findings … This article give some excellent advice on how best to do this … such as Using key words in the post title, Linking back to earlier blog posts of your own, and maximizing you post tags.

http://www.openforum.com/idea-hub/topics/technology/article/4-tips-for-writing-seo-friendly-blog-posts-samuel-axon

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Just sharing this article which focuses on 5 issues facing the small business owner in relation to Social Media … The topics include Group Buying, Location Based Marketing, Blogging, Building a Following & Optimization.

http://mashable.com/2010/10/13/small-business-social-media/

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So you now have a Facebook page and a Twitter account. You’re feeling good about your Social Media prowess and then you realize how much time it takes to monitor these accounts –  logging in and out of the different programs, trying to stay on top of your posts etc. Here is a review of a new program designed to give you one go-to place to monitor all of your Social Media outlets…

http://mashable.com/2010/09/03/sprout-social/

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