LOVE, LOVE, LOVE this article. Did I mention I loved it? Whenever we meet with a new client interested in sticking their toe into the social media pool, we run into the same questions and concerns. Can you use Facebook as strictly an information outlet without interaction? Of course. Will it be as effective and beneficial to your company? Absolutely not. Embracing social media and “being social” online is tough for many, but if you want to be seen and heard it is necessary. Have a look at these 5 pitfalls posted on Mashable.com and let us help you avoid or overcome them.
http://mashable.com/2011/04/02/5-facebook-marketing-mistakes-small-businesses-make/
article on just how important content is -having a social media presence is not enough, you need to build a content strategy into your social media campaign. Here are 5 tips that will help you capture your audience and keep them engaged. Or better yet, let us do it for you. image credit: mashable.com
